Bonafide is the Generative Commerce Enablement technology that empowers brands to manage the exchange of information in the Generative AI ecosystem.
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Product
An information exchange that drives generative commerce
Generative AI Apps
Bonafide
We enable brands to distribute accurate and validated content to Generative AI Apps to increase discovery and purchase.
Brands
Learn
Generative AI is the new era of commerce
It's time to rethink how your content is developed and distributed.
In the next decade, web search-based eCommerce will be overtaken by AI-based Generative commerce.
Decrease in search
engine use and
website visits
Increase in content
distribution via
Gen AI chatbots
Don't just take our word for it
The bottom line
Accuracy, organization, and control of information on brand's products and services will directly impact consumer's opportunity to discover and purchase them.
Team
Entrepreneurs with success innovating at scale
Layton Han
CEO
Data, Travel and eCommerce
Co-founder/CEO, IPO, sold to United Airlines and later to Netzero
Co-founder, sold to American Express
CEO, grew travel data company from start-up to $100+ million in revenue
Tom Underwood
COO
Hotel, Travel and SAAS
SVP Hotels, grew hotel business from $1 billion to $2 billion, enabling company sale to Expedia
CEO, doubled ARR in less than 20 months to nearly $10 million
CFO, founding executive team and raised over $25 million in capital
Chris Brown
CPO
Data Science and AI
Founder, grew company to be the key data science partner for large brands including Google, Visa, Gap, US DoD, Wells Fargo and McKesson
Chief Data Scientist, built the company's ML/AI models to enable the company's global media buying and analytics efforts
Jeevan Bhattar
CTO
Technology
SVP Technology, managed over $100 million budget and 350 technology employees globally
Founder, designed and developed wireless lighting and energy management solutions system
Sr Director, Customer Global Technology Solutions and Services accross multiple verticals
Investors
Advisors
Jeff Epstein
Bessemer Venture Partners
Sourav Ghosh
Host Hotels
Shomit Ghose
Clearvision Ventures
Steve Short
Enterprise Holdings
Clayton Reid
MMGY
David Pann
Microsoft
Tim Sullivan
Kognitiv
Carroll Rheem
iolite group
Our vision is to unlock the maximum potential of Generative Commerce.
Our Brand
We are our client's intelligent companion
We are our clients' always-on, hardworking companion in Generative Commerce. As such, our logotype features a trusty sidekick, a Border Collie named Fido. Border Collies are regarded as the brightest canine breed, used as herding dogs on farms and ranches around the world to keep livestock safe and in check—a nice analogy for what we do at Bonafide.
Direct a healthy information flow
Streamline genAl output in a world of infobesity
Keep a watchful eye for accuracy and legitimacy
We are our clients' always-on, hardworking companion in Generative Commerce. As such, our logotype features a trusty sidekick, a Border Collie named Fido. Border Collies are regarded as the brightest canine breed, used as herding dogs on farms and ranches around the world to keep livestock safe and in check—a nice analogy for what we do at Bonafide.
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Get ahead of the curve
Learn about what Bonafide can drive for your business